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Balchem, New York Jets Continue VitaCholine Partnership

Choline will be put in the spotlight through fan-focused education at MetLife Stadium.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

The New York Jets and Balchem have announced that they will continue their VitaCholine brand partnership, educating fans on the role of choline in brain and body health through game-day education and interactive experiences at MetLife Stadium.

Choline is an essential nutrient that supports brain function, nervous system health, and normal muscle function to help with everything from memory and focus to healthy movement and everyday performance. Yet despite growing interest in proactive wellness, the nutrient remains unfamiliar to many consumers. According to the National Institutes of Health Office of Dietary Supplements, the diets of most people in the United States provide less than the recommended amounts of choline, even when intake from both food and dietary supplements is considered.

Throughout the season, VitaCholine will be on-site at select Jets games in exclusive giveaways and interactive experiences where fans can access educational resources and speak with nutrition experts on cognitive and physical wellness.

“Choline supports both brain and body health, yet many consumers still do not recognize its role,” said Eric Ciappio, PhD, senior manager of nutrition science at Balchem. “By pairing the Jets’ game-day reach with nutrition education, we can help fans understand why this essential nutrient matters and provide practical, science-based information they can use to make more informed nutrition choices for everyday performance and wellness.”

Through the partnership’s “Supercharge Your Body and Mind” platform, fans will have opportunities to learn about the role of choline and gain access to practical, science-backed wellness information from nutrition experts throughout the NFL season.

“Football makes the connection between preparation and performance easy to see,” said Ciappio. “For fans, this initiative offers a simple takeaway: nutrition choices matter every day, and choline is an essential part of the conversation about supporting both body and mind.”

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